“As I have already commented, we are constantly evolving and each year we invest tens of millions in R&D to find better and improved solutions.” For example, with the revision of its Silestone brand, Cosentino announced recently an important success worldwide. A modern technology called HybriQ+, Silestone has marked its replacement with a mixture of several other minerals and reusable raw materials, like recycled glass. Silestone is considerately reduced in quartz presence.
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Hernandez said that this evolution is making Silestone a future trend that is more environmentally friendly and sustainable
Now is the future
Sinter- or super-compact surfaces are today the most technically sophisticated design materials. Cosentino thinks that Dekton has accomplished what is going to be a potential trend. “We will see more personalized, ultra-thin components and higher performance products,” says Hernandez. “Also in the finishes and textures we plan further authentic expressions and variations. Combined, these items can become extremely flexible for use in modern innovations not previously seen.”
Obviously, these hybrid products would be followed by conventional quartz or other engineered stone products. The new demands of both experts and end users—focussing on flexibility and improved performance, as well as a genuine component of conservation and circulatory economy– would, as per Hernandez, make materials like Dekton or the latest Silestone HybriQ the option.
Innovation Society
Innovation is an important part of Cosentino’s business culture. Hernandez points out that it is an important aspect of the work and a vital strategic weapon. “It is in the fields of manufacturing service models and business that we apply creativity and emerging technologies. In only 40 years, we have grown from this small local company with a marble quarry, 17 employees to a worldwide company having our own industry and distribution service in 40 countries, having 140 hubs and close to 5,000 workers worldwide.”
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She says that this rate of development has its obstacles. Hernandez insists it’s important to speak in this way about yet another critical Cosentino engagement: the digital shift. “We’re not going to be able to change into a true, global company, without losing the overall perspective.”
“Innovation, sustainability, eco-responsibility and also necessarily digital will be the emerging global players,” she observes.
“Cosentino’s mission is very straightforward, to make the business a digital eco-system-linked organization. We are carrying out a thorough digital transformation initiative to digitize the organization.”
Hernandez says the business has to think about distribution, shipping, storage and supplying quicker and better to keep the customer satisfied. Furthermore, the expansion of Cosentino, forced employees all over the world to comply with specific and often complicated regulations. To this impact, Cosentino used the powerful integration platform of the TIBCO software provider to link its business, which employs almost 5,000 people on five continents. She stresses that digitalization and automation will be the only means of preserving the global DNA of the organization.
“While digitally transforming each process, our aim is now to help our customers and employees gain the digital capabilities needed for future work tool upgrades,” she emphasizes.
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