Enticing shoppers to purchase clothing by establishing new tendencies is, some have argued, a key element of the industry’s success. Intellectual property guidelines that intrude with this strategy of trend-making would, in this view, be counter-productive. On the other hand, it is often argued that the blatant theft of new ideas, distinctive designs, and design particulars by bigger companies is what usually contributes to the failure of many smaller or impartial design companies.
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